generation X

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A term coined by author Douglas Coupland to describe the generation born in the 1960s and up to 1980, the post-*baby boom generation. This group is characterized by its political disengagement (in contrast to their parents' generation of the same age) and their lack of focus on career (in contrast to their parents in mid-life); they exhibit less social trust or confidence in government, have a weaker allegiance to their country or to political parties and are more materialistic than their parents' generation. They are also the most indebted generation of all, running up huge amounts of personal debt in an age of freer credit and higher consumption. In terms of disposable income they have less available than the baby boom generation.

Subjects: Marketing.

Reference entries

Douglas Coupland (b. 1961)

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