generation Y

Quick Reference

One of the names given to the age cohort born after 1984 and before 2000, characterized by their optimism and technical confidence (especially with computers and the internet). ‘Y’ alludes to their questioning ‘Why?’. The children of baby boomers, they tend to be affluent, although they often have issues with obesity and underage drinking. Comparegeneration X.

Subjects: Media Studies — Marketing.

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