generic name

More Like This

Show all results sharing this subject:

  • Business and Management


Show Summary Details

Quick Reference

The name of a class or category of products, such as videos or pens. Sometimes the name of an extensively promoted and successful brand comes to be used as a generic name; examples include Biro, Hoover, and Walkman, which are then often written without an initial capital letter.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.