Gillette Cup

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A knock-out cup competition in English cricket, sponsored by the company Gillette, an established sport sponsor of US boxing and radio features on sport. The cup began in 1963, devised as an initiative to counter the decreasing interest of the public in the County Championship, and was an immediate success with both live spectators and the television audience. As a revolutionary form of limited-overs cricket, with matches scheduled for just the one day, the Gillette Cup was a transformative moment in the history of English cricket.

Subjects: Sport and Leisure.

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