Show Summary Details

Quick Reference

An advertising or promotional device used to create and retain the attention of the target audience with the purpose of drawing interest in the product or service, particularly by doing something incongruous or memorable. Devices that work best are usually those which involve the target audience getting something (that they probably don't really need or want) for free, and being well disposed to the product as a result. See also giveaways.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.