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A term sometimes used to refer to the kind of casual viewing associated with watching television, as distinct from the gaze—the term usually applied to watching films in the cinema. Such a distinction relates partly to the generally more casual social setting of domestic viewing compared to cinema-going, but arguably sometimes also to an elitist conception of television as an inherently less demanding medium of popular culture and to film as a potentially more serious form of art.

Subjects: Media Studies.

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