(French, ‘Greek taste’)
A term used to describe the first phase of French Neoclassicism which lasted from the mid-1750s to the late 1760s. Strictly speaking it should only be applied to French decorative arts and architecture of this period. Its style was severe, with chunky classical details, and its first significant appearance was in a set of furniture made for the Parisian financier and collector La Live de Jully from designs by the painter and amateur architect Louis-Joseph Le Lorrain. The austere monumentality of these pieces was in stark contrast to the light and elegant shapes of the Rococo which had dominated French art in the first half of the century.