b. 5 April 1935, South Norwood, Surrey, England, d. 21 November 1995, England. Best known as the heavyweight manager of UK rock group Led Zeppelin, Grant began his career as a wrestler (Count Bruno Alessio of Milan). He also enjoyed spells as an actor, deputizing for Robert Morley and appearing among many others in the UK television series Dixon Of Dock Green and the Benny Hill Show. Grant learned his trade in the pop business from the notorious Don Arden, then went on to manage his own acts, sharing an office for many years with Mickie Most. His first discoveries, the Flintstones and the She Trinity, were unsuccessful, but the New Vaudeville Band did a little better. Having already worked with Jimmy Page as a busy session musician, he was then approached by manager Simon Napier-Bell with a view to overseeing the career of the fragmenting Yardbirds. This eventually resulted in the formation and management of Led Zeppelin. Under Grant’s tutelage they became one of the biggest-selling albums bands in the world. Grant’s speciality was the American tour, from which he gained his charges enormous amounts of money. During his heyday, Grant was one of the fiercest and most feared entrepreneurs in the rock business, a reputation that often worked to Led Zeppelin’s advantage.
From Encyclopedia of Popular Music in Oxford Reference.