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green marketing


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Promoting a product or service's ability to improve the environment and conserve the earth's natural resources. For example, in recent years leading petroleum companies, stung by criticism of their harmful effect on the natural environment, have begun to produce advertising promoting their environmental credentials, from environmentally sensitive packaging to sustainable products and renewable energy. The care for and quality of the environment, being one of the great issues of the day, and thereby gaining a great deal of public attention, has attracted the advertising industry.

Subjects: Marketing.


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