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(established 1948)

This Swedish camera manufacturing company was founded in 1948 with the launch of the classic single‐lens reflex 1600F camera in New York. The company's founder, Victor Hasselblad, produced the HK7, single‐lens reflex reconnaissance camera for the Swedish Air Force, evolving the technology during the Second World War. However, much of the enduring commercial success of the 1600F was due to the intervention of one of Sweden's pioneering industrial designers, Sixten Sason, his black and silver functional aesthetic enduring for more than 50 years. NASA used Hasselblad photographic equipment in space in the 1960s.

Subjects: Industrial and Commercial Art.

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