A graphic which is embedded on a Web page that displays the number of visitors to that page. Hit counters have two functions: first, they enable a company to see how successful a particular page on a Web site is in attracting customers and, second, they are often used as a form of bragging by Webmasters. Hugely visible hit counters are rapidly becoming the electronic version of the furry dice found hanging from the back windows of cars. To program a hit counter requires a little skill in CGI programming; however, most Internet service providers are able to supply such counters ready programmed for inclusion in their customer's Web pages. Web designers tend to frown on the visible use of hit counters. See also counter script and hit slut.