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Icarus paradox


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A term coined by the business writer, Danny Miller, in a 1990 book by the same name, from the myth of Icarus in Greek mythology; Dedalus was an artificer who, with his son lcarus, created waxen wings to escape from danger, and then lcarus flew too close to the sun, causing his demise after his artificial wings melted. Miller used this myth to describe the business failings of those who had known phenomenal success in a short period of time, and then crashed abruptly, possibly caused by complacency, or market blunders, or a rapidly changing environment.

Subjects: Marketing.


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