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ideological codes


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(semiotics) Interpretive frameworks for making sense of texts and the world from the shared perspective of a particular epistemic or interpretive community. The most obvious ideological codes are the ‘isms’, such as: anarchism, capitalism, conservatism, consumerism, feminism, individualism, liberalism, nationalism, populism, racism, and socialism. One of three broad types of codes, the others being social codes and textual codes, although insofar as there is no denotation without connotation, all codes can be seen as ideological. See also dominant reading; negotiated reading; oppositional reading.

Subjects: Media Studies.


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