Overview

impression management


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A person's management of his or her own behaviour and social actions, so that the impressions he or she conveys to others can be controlled. The aim of impression management is for the person (e.g. a coach or team manager) to present himself or herself in a generally favourable way, which is appropriate to the social setting, and it often involves the person adopting a particular role.

Subjects: Sports and Exercise Medicine.


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