individualistic cultures

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*Cultures that emphasize individual autonomy and competitiveness (see competition) rather than social cohesion, cultural norms, harmony, and cooperation (the basis of what many regard as a fundamental distinction between cultures). Hofstede identifies as the most individualistic cultures the USA, Australia, Great Britain, Canada, and the Netherlands. Individualistic cultures tend also to be low power distance cultures. See also intercultural communication; low-context; task-oriented communication; compare collectivistic cultures.

Subjects: Media Studies.

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