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innovator


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The person(s) in the population who first use(s) a new idea, behavior, or practice. The concept is regarded as an important aspect of dissemination of new ideas and beliefs in health promotion and health education. In the theory of health promotion and health education, innovators are those who first adopt the creative ideas of initiator(s), which are spread by disseminators to early (and late) adopters.

Subjects: Public Health and Epidemiology.


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