Communication in which the primary goal is to ‘transmit’ an intended meaning (informational and/or persuasive) accurately and effectively, and in which communication is merely a means to an end. The primary focus is on explicit content (and/or effects) rather than on form or stylistic features. It is a communicative style that foregrounds clarity of denotation and backgrounds ambiguity, connotation, and aesthetic and expressive functions. Gender stereotypes often frame instrumental communication as a masculine style. Compare expressive communication; informational communication; relational communication.
Subjects: Media Studies.