Overview

integrated marketing communications


'integrated marketing communications' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Business and Management

GO

Show Summary Details

Quick Reference

Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.