instant gratification

Related Overviews


'instant gratification' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

The inability to wait in order to obtain what one wants and desires—and those consumers most susceptible to the ‘buy now, pay later’ proposition from selling organizations. See also delayed gratification.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.