Overview

intensive distribution


Show Summary Details

Quick Reference

A distribution strategy aimed at obtaining the maximum number of outlets to stock a product at the wholesale or retail level. Such products as sweets, chewing gum, disposable razors, soft drinks, and camera film are sold in numerous outlets (including supermarkets, newsagents, and petrol stations) to provide maximum brand exposure and consumer convenience.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.