interaction-oriented communication

Quick Reference

1. Communication in which the main focus is on phatic functions, social context, and/or interpersonal relations. Variously contrasted with task-oriented communication or sender-oriented communication. Compare socio-oriented communication.

2. Discourse which is heavy in contextual information: see also high-context.

3. The primary communication style favoured in collectivistic cultures.

Subjects: Media Studies.

Reference entries