Goffman's term for a unit of social interaction involving two or more ‘moves’ and two or more participants. For example: ‘Excuse me’ followed by ‘Certainly’. He argues that a conversational interchange is not merely a dialogue but a basic unit of social interaction (compare episode): hence, he refers to the second move as a response rather than a reply. See also ritual interaction; symbolic interactionism; compare adjacency pairs.
Subjects: Media Studies.