1 The acceptance and incorporation of the beliefs or standards of others. For example, internalization occurs when individual team members adopt the mores of the team in which they play. Compare conformity.
2 A form of direct motivation in which a coach seeks to motivate players by appealing to the players’ own beliefs and values, not by administering rewards and punishments. A coach may, for example, praise an athlete for the preparation work he or she has completed, express confidence that the athlete will perform to the best of his or her ability, and reassure the athlete of continued support whatever the outcome of the performance.