Overview

international marketing


'international marketing' can also refer to...

international marketing

international marketing

international marketing planning

international marketing planning

Destination Marketing Association International

Contemporary Research Trends in International Marketing The 2000s

How to Choose Optimal International Marketing Strategies

NORMAN, Andrew John (1943 - 2007), international sports marketing consultant, since 1994

FRASER, Kenneth John Alexander (born 1929), international marketing consultant

Contemporary Research Trends in International Marketing: The 1990s

BEST, David William (born 1949), Chairman, Medical Marketing International Group plc (formerly Medical Marketing International Ltd), 1996–2008

Southwell, Pyers Anthony Joseph (born 1930), International Management and Marketing Consultant, now retired

HERMES INTERNATIONAL (A PARTNERSHIP LIMITED BY SHARES) V. FHT MARKETING CHOICE BV

International Marketing Margins for Agricultural Products: Effects of Some Nontariff Trade Barriers

Branding of international public health organizations: Applying commercial marketing to global public health

Selling the Sewing Machine Around the World: Singer’s International Marketing Strategies, 1850–1920

TURNER, Colin (William Carstairs) (1922 - 2014), President, The Colin Turner Group, International Media Representatives and Marketing Consultants, 1988–97 (Chairman, 1985–88)

Parsons, Laurence Patrick (born 1969), Founder, Oriental Parsons Consultants, Beijing; President, Citiarc Group; Partner and Marketing Director, Daisy Capital International, since 2012

Non-compliance with the International Code of Marketing of Breast Milk Substitutes is not confined to the infant formula industry

 

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A combination of multiple disciplines focused upon marketing goods and services across geographical boundaries, also entering foreign markets, sustaining marketing and sales efforts within foreign countries, and co-ordinating marketing activities in multiple countries and regions. Each practitioner faces a hierarchy: global, international, regional, and local and the intriguing interplay between them. International marketing is one of the more problematic areas: striving for global, regional, and local relevance and balance as well as economies of scale and brand. Segmentation is particularly difficult: are customers to be segmented on a country-by-country basis? Products—can they be standardized for international markets or customized and adapted to each geographical market? The nature and methods of international marketing will also vary greatly depending on whether the company is addressing industrial or consumer products or services. Often international marketing moves by degrees to become global marketing, by tracking the space of international expansion of the overall company and its activities: this can begin with small-scale exporting and develop into full overseas acquisitions. Indeed, the task of the marketer relative to international expansion has become even more complex, because, as the level and scale of overseas expansion grows, the marketing becomes increasingly dependent upon a network of agents, alliances, collaborations, suppliers, sometimes joint venture partners, sometimes full acquisitions.

Subjects: Marketing.


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