Internal relations within a text, in contrast to intertextuality, which involves ‘external’ relations with other texts. Within a single code (e.g. a photographic code) these would be simple syntagmatic relationships (e.g. the relationship of the image of one person to another within the same photograph). However, a text may involve several codes: a newspaper photograph, for instance, may have a caption (see anchorage).
Subjects: Media Studies.