invisible trade

Show Summary Details

Quick Reference

The exporting and importing of services, as distinct from physically visible goods. This is increasingly important as greater percentages of the world's gross national products come from trade in services. In the advanced economies, services now constitute a greater part of the total economy than manufactured goods. Consequently, in the past decade the marketing of services has also gained in strength and sophistication. See also exporting; international marketing.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.