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Sex appeal; the term is first recorded of the mysterious ‘Mrs Bathurst’ in Kipling's Traffics and Discoveries (1904). The usage was reinforced by the romantic novelist Elinor Glyn in her novel It (1927).

The American actress Clara Bow (1905–65), who starred in the film of Glyn's novel, was subsequently known as the It Girl. The term came to be used for an actress or model, regarded as vivacious and outgoing, and having particular sex appeal; in later use, it also denotes a young woman typifying the latest fashion and social success.

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