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Japan Advertising Artists Club


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(JAAC)

(1951–70)

This pioneering organization did much to establish Japanese graphic design during the national economic renaissance of the 1950s. In 1951 JAAC held its inaugural poster exhibition in Tokyo, a policy that began to elicit media interest in advertising design. However, in the 1960s JAAC's outlook attracted increasing criticism for its over‐dependency on exhibitions as a forum for progressive ideas. Furthermore, a perceived emphasis on aesthetics at the expense of social relevance gathered pace during the turbulent years of the 1960s, compounded by accusations of elitism, led to the disbanding of the organization in 1970.

Subjects: Industrial and Commercial Art.


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