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Japan Industrial Design Promotion Organization


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(JIDPO)

(established 1969)

Founded in 1969 under the Ministry of International Trade and Industry (MITI) the Japan Industrial Design Promotion Organization has been the most important body for design promotion in Japan. This followed two decades of activity after the Second World War in which the development of export markets in the United States and Europe, alongside a growing awareness of the significance of design in economic competitiveness, was an important national goal. JIDPO played a seminal role, building on the focused activities of the Industrial Arts Institute and other design‐related initiatives. Seeking to stimulate design consciousness in industry JIDPO also fostered the setting up of regional design centres to assist companies in embedding design as an important business tool, a strategy that developed beyond the improvement of individual products to a more comprehensive design outlook. The latter sought to highlight the ways in which design could be used as a visionary tool capable of proposing imaginative new models for contemporary living, building on a 1993 report entitled A New Design Policy in Response to A New Age. Furthermore, in addition to its key role in relation to the G‐Mark and Good Design Awards, JIDPO supported a range of other design promotional activities in the late 20th and early 21st centuries. These included national ‘Design Day’, held each October since 1990, the ‘World Good Design’ initiative that provided information about international Design Awards, and the Japan Design Net managed by the Tanseisha company, a specialist in the mounting of exhibitions and events. In 1999 JIDPO also assisted in the establishment of the Japan Union of Design Enterprises with the aim of fostering good practices that forged links between the design, industrial, and business sectors as well as protecting the intellectual property rites of designers. JIDPO publishes a quarterly magazine, Design News, which addresses a wide range of design concerns including business, the environment, and lifestyles.

Subjects: Industrial and Commercial Art.


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