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(1941– )

The word ‘Jeep’ became widely recognized in the second half of the 20th century, following the production of the general‐purpose military vehicle in the United States that commenced in 1941. In the late 20th century its heavily styled successors took on Lifestyle connotations with the popularity of sport utility vehicles (SUVs) amongst 1980s and 1990s consumers who were often less concerned with off‐road performance capabilities than image. Its origins lay in the development of a general‐purpose (GP, the sound of which letters gave rise to the name ‘Jeep’) army vehicle developed by Delmar G. Roos, a Willys automobile engineer, before it was standardized by the US Army in 1941 and put into production for the military by the American Bantam Car Company, Willys, and Ford. After the war a redesigned model, the CJ‐2A Universal Jeep went into civilian production in 1945. In the following year a station wagon version, the Wagoneer, designed by Brooks Stevens, was launched, followed two years later by the convertible Jeepster. For several decades Stevens continued to design Jeeps, including the 1974 Cherokee manufactured by American Motors which was taken over, together with the Jeep name, by Chrysler.

Subjects: Warfare and Defence.


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