Overview

jingle


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A short and memorable piece of music or song that accompanies an advert. Jingles began life in radio advertising and in the earlier days of television. Jingles are now considered too old-fashioned for broadcast advertising and have been largely replaced by full songs and scores. They continue to be popular for short adverts (for example Direct Line's ‘car horn’) and radio advertising.

Subjects: Literature — Marketing.


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