(1688–1739), English-born printer, author of A Brand Pluck'd from the Burning (1718) and A Search after Religion (1718), dealing with his connections with various religious sects. In 1722 he came to Philadelphia, where he later employed Franklin in his printshop. After the latter left him to start a newspaper, Keimer founded the weekly Universal Instructor in All Arts and Sciences, and Pennsylvania Gazette (Dec. 1728–Sept. 1729), but was overwhelmed by the competition of Franklin and Andrew Bradford. He sold the paper to Franklin, and after Franklin's day one of its later publishers founded The Saturday Evening Post. Reduced to bankruptcy, Keimer went to Barbados, where he founded the first newspaper in the Caribbean. He is remembered mainly because of the lively account of him in Franklin's autobiography. It also tells of Franklin's setting into type Keimer's Elegy on the Much Lamented Death of …Aquila Rose (1723).
From The Oxford Companion to American Literature in Oxford Reference.