Naomi Klein is a journalist and author who attracted international attention with her best‐selling book No Logo: Taking Aim at the Brand Bullies (2000), a critique of the consequences of the shift from manufacturing to marketing in the 1980s and the increased emphasis on the consumption of brands rather than products. She also drew attention to the gulf between the ‘lifestyle’ of consumption in the First World and the realities of production in ‘sweatshop’ conditions in the Third World. No Logo has attracted the attention of many designers, particularly students, reflecting the profession's periodical and often powerful critiques of the ethics of production and consumption seen in the writings of John Ruskin and William Morris in the 19th century, and writers such as Vance Packard and Victor Papanek in the 20th. Klein's journalistic career has included work on the Toronto Star and the Globe and Mail and her research for No Logo was based on four years' research in Canada, the United States, the UK, and Asia. She was awarded the National Business Book Award in 2001 for the best business‐related book published in English in Canada. More recently she has published Fences and Windows: Dispatches from the Frontlines of the Globalisation Debate (2002), a collection of articles and talks relating to the emergence of the global grass‐roots movement, although this was less directly concerned with design per se.
Subjects: Industrial and Commercial Art.