Overview

Philip Kotler

(b. 1931)


Show Summary Details

Quick Reference

(1931–)

One of the foremost thinkers on the profession and the techniques of marketing in the modern age. A professor of marketing at the Kellog Graduate School of Management, Northwestern University, he has written many books including the much-referred-to Marketing Management: Analysis, Planning, Implementation, and Control. Kotler's works have examined the importance of marketing as a managed business function, and stressed the need to focus on the customer rather than the product, the price, and the channel. Kotler has also charted the inexorable march of marketing into not-for-profit organizations as well as in the more traditional commercial sector.

Subjects: Management and Management Techniques — Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.