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Helmut Krone

(1925—1997)


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(1925–97)

Creative Director, Doyle Dane Bernbach Agency. An outstanding art director, he was also involved in the legendary Volkswagen campaign. Krone pursued perfection in all his work. He introduced a new minimalist approach that revolutionized advertising's look and appeal. See appendix 2 (section on Volkswagen).

Subjects: Marketing.


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