The Ralph Lauren label is widely known in the world of fashionable clothing, including Ralph Lauren/Polo, Lauren for Men, and Lauren for Women. That he successfully extended his repertoire to include home furnishings enabled the Lauren name to become a leading exemplar of Lifestyle branding in the late 20th and early 21st centuries. After a period pursuing a business studies course in Manhattan, New York, Lauren became a salesman and worked for the tie‐manufacturing firm of A. Rivetz & Co. Having gained experience in tie designing whilst at Rivetz Lauren set up his own business, Polo Fashions, in 1968. He placed a considerable emphasis on packaging and presentation and developed a range of smart shirts and suits that appealed to professional males. He then developed his ranges for women, moving into home furnishings—from bed linen to furniture—in the 1980s.
Subjects: Industrial and Commercial Art.