Mary Wells Lawrence

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Wells, Rich, Greene. The first woman in advertising to attain superstar status. She also became the world's highest-paid female executive. Born in Ohio, Mary Wells Lawrence generated Hollywood-scale media buzz for years. Her glamour, lifestyle, taste, and advertising legend status stemmed from her achievements during the 1960s and 1970s at McCann-Erickson, Doyle Dane Bernbach, and Interpublic's Jack Tinker & Partners. Her TV breakthroughs for Alka-Seltzer and Braniff Airways led to the April 1966 creation of Wells, Rich, Greene. Mary Wells Lawrence took WRG public and added to their portfolio with the highly successful ‘I love New York’ and Benson & Hedges 100s cigarette campaigns. See appendix 2 (section on ‘I Love New York Campaign’).

Subjects: Marketing.

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