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Lelly triads


'Lelly triads' can also refer to...

 

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Used especially by advertising agencies to elicit consumer language for the products in question. Products (or whatever) are written or pictured on cards that are dealt three at a time. The respondent is invited to pick the odd one out and explain why it is odd. The language and key discriminators are noted. See also advertising, market research.

Subjects: Marketing.


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