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Le Mans


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A motor-racing circuit in France, which established a 24-hour event for sports cars in 1923, held annually in June. Races had been held at the Le Mans track since before World War I, but the all-day and all-night model captured the public imagination. It was promoted by the newspaper L'Auto (later L'Équipe) as a novel combination of speed and endurance. This is still the core element of its appeal, brand, and marketing package, with 250,000 spectators attending the motor-race event, and other Le Mans products developed for motorcyclists, karters, and even truck-drivers.

Subjects: Sport and Leisure.


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