The Letraset company was established in London in 1959, introducing its instant dry transfer lettering in 1960. This proved highly attractive to graphic artists and designers, revolutionizing graphic design practice through the quick and easy process of applying well‐designed letters to flat surfaces. Since then the range of Letraset typefaces has expanded dramatically in both transfer and digital formats. In the 1970s a number of leading designers were employed in the design of new typefaces, a process further developed in the following decade with the introduction of Letragraphica Premier and the acquisition of the International Typeface Corporation in 1987. In the 1990s the company expanded its digital range with the introduction of the Fontek Display Typeface Library.
Subjects: Industrial and Commercial Art.