(1902–1981). Television and stage producer, writer, and director. A clever writer of sketches on Broadway, he later became an enterprising presenter of television specials, including both old and new musicals in his programming. Liebman was born in Vienna and got started on Broadway writing comedy sketches for the revues The Illustrators' Show (1936), The Straw Hat Revue (1939), Crazy With the Heat (1941), Make Mine Manhattan (1948), and Alive and Kicking (1950), as well as producing Wine, Women and Song (1942) and From the Second City (1961). He entered television as the producer of The Admiral Broadway Revue (1949) and became famous when he created Sid Caesar's Show of Shows in 1950. In his 1954—1955 series titled Max Liebman Presents, he offered major stars in condensed versions of such celebrated Broadway musicals as Babes in Toyland, Lady in the Dark, Naughty Marietta, A Connecticut Yankee, The Chocolate Soldier, The Desert Song, The Great Waltz, and Dearest Enemy. Liebman also produced original TV musicals, such as Satins and Spurs (1954), Heidi (1955), The Adventures of Marco Polo (1956), Holiday (1956), and Paris in the Springtime (1956), directing several of the shows himself. He also produced musical specials featuring Maurice Chevalier, Jackie Gleason, and others.
From The Oxford Companion to the American Musical in Oxford Reference.
Subjects: Music Theatre.