list renting

'list renting' can also refer to...


More Like This

Show all results sharing this subject:

  • Business and Management


Show Summary Details

Quick Reference

The practice of renting a list of potential customers to an organization involved in direct-mail selling or to a charity raising funds. When the terms of hiring restrict the use of the list to one mail shot, it is usual for the owner of the list to carry out the mailing, so that the hirer cannot copy it for subsequent use.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.