location marketing

Show Summary Details

Quick Reference

The use of marketing techniques to promote a specific place, such as a resort, a district, a city, a country, or a region. This can be to attract tourists, inward investment, sporting or business events, or even to change the image of a location. Given that tourism is among the world's largest industries, this is a very important type of marketing. See appendix 2 (case study of New York).

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.