(1867–1937), as editor (1899–1936) of The Saturday Evening Post raised the magazine from a circulation of 1800 to 3,000,000 by both his business acumen and his sense of middle-class taste. He laid much stress on business as a subject in articles and in fiction, including Frank Norris's The Pit, George Randolph Chester's Get-Rich-Quick Wallingford series, and stories by Dreiser, Lewis, Booth Tarkington, and Peter B. Kyne. However, his range of interest was wider as indicated by publication of works by Stephen Crane, Jack London, Fitzgerald, and Marquand. He himself wrote the uplifting and hortatory Letters from a Self-Made Merchant to His Son (1902).
From The Oxford Companion to American Literature in Oxford Reference.