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See alsointercultural communication.

1.Low-context communication: Edward T. Hall's concept of a particular communication style in which much of the meaning is (or is intended to be) literal (seeliteral meaning) and in the explicit message rather than in the context: see alsoelaborated code; explicit meaning.

2.Low-context cultures: individualistic cultures (as in the USA and the UK) particularly associated with a low-context communication style. By comparison with high-context cultures, talk tends to be more important than nonverbal information; silence tends to be avoided; a personal style is generally preferred to role-oriented communication; and sender-oriented communication is predominant.

Subjects: Media Studies.


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