Overview

Machiavellian marketing


Related Overviews

 

'Machiavellian marketing' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Marketing

GO

Show Summary Details

Quick Reference

A term coined by Phil Harris, Andrew Lock, and Patricia Rees to describe the influence of political lobbying on decision and policy-making in government for professional and personal gain.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.