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macromarketing


'macromarketing' can also refer to...

 

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An approach to the aggregate of all the producers and consumers within the population. Macromarketing tries to balance producer supply and consumer demand to produce a stable economy. Macromarketing differs from micromarketing in that micromarketing is looking at the economy from the consumer's perspective. See also macroenvironment; micromarketing.

Subjects: Marketing.


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