Show Summary Details

Quick Reference

A term to describe the division of business markets according to common and broad trends and characteristics: for example a single industry; type of customer group; or geographical location. Segments should be easily identifiable, measurable, and large enough to be relevant. See also marketing strategy; microsegmentation; segmentation.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.