Founder and guru of the Transcendental Meditation Movement. Thanks to successful marketing, and his espousal by the Beatles and other celebrities since the 1960s, the Maharishi is probably the best known Indian yogī in the West. Born Mahesh Prasad Varma, his guru was the Śaṅkarācārya, Brahmānanda Sarasvatī; in the mid 1950s, under the title Maharishi (mahāṛṣi), he began to teach a traditional form of meditation, later called Transcendental Meditation. Initially intended to bring about a Hindu spiritual reformation, it was later expanded into a global and technologically sophisticated enterprise with thousands of teachers and millions of practitioners. Throughout his career, a number of controversial allegations were made about the Maharishi's personal life. In his latter years, he lived in the Netherlands.