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management guru


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A person whose ideas and opinions have had an influence on business managers and who has become a well-known figure as a result. The original meaning of the term guru is a spiritual teacher or revered mentor, and it is applicable because many management ideas are pursued with almost religious fervour whilst their proponents (the gurus) become highly respected in management circles. Management gurus such as Tom Peters, Rosabeth Moss Kanter, or Peter Drucker can command high fees for attendance at seminars where they convey their ideas to senior managers. Gurus are concerned with ‘big ideas’ illustrated with anecdotal evidence and presented through a charismatic performance on stage (see charisma). These ideas can then be taken away by the managers in the audience and adapted to their own organizations. [See also management consultant.]

Subjects: Human Resource Management.


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